Bunnings unseats Woolworths as most trusted brand
Carrie LaFrenzSenior reporter
Key Points
- The most trusted brand in Australia in 2023 was Bunnings, followed by Woolworths and Coles.
- The most distrusted brands last year were Optus, Meta and Qantas.
- Australians cite excessive profit motives and unaffordable prices as reasons for their distrust, with banks bearing much of this criticism.
Hardware giant Bunnings has replaced Woolworths as Australia’s most trusted brand, reclaiming the title after a three-and-a-half year hiatus.
Both the major supermarkets have lost ground with consumers, amid alleged price gouging claims by politicians. The Greens-chaired supermarket pricing inquiry started this week in Hobart.
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